PICMG is a leading standards development organization for the embedded computing market. In 2019, they proposed a new standard, COM HPC, based on the current COM Express standard. I worked with the leadership of the organization to develop a logo that fit with previous branding but was newer and more modern-feeling. Final logo Initial choices […]
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The Alameda Museum began as the Alameda Historical Society in 1948 and first opened their doors to the public in 1951. The original Historical Society logo was replaced in the early 80s with a stylized word mark that lasted for almost 40 years. However, due to the demands and constraints of modern usage, in 2017, […]
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Modern athletics are using many new technologies to process performance, recovery and rehabilitation. Tuskyr has been working on several different approaches to assist coaches, trainers and athletes with recording, tracking and evaluating motion and agility. I worked with them to create identities and branding for several different projects and platforms. The designs are meant to […]
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After redesigning their website in 2014, I proposed an update of the logo to the leadership of SANBlaze. Their long-standing logo had several issues that made using it a challenge. Through a detailed back-and-forth process, I worked with the company to identify the essential factors of the identity to retain, and what to change to […]
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