A major component of ZARGES USA’s marketing program is to exhibit at trade shows around the country to promote their products and services. They target several different markets, each requiring specific design while maintaining consistent overall branding. BatterySafe pullup Efficiency pullup K470 Plus pullup Medical carts pullup AUSA 2018 FDIC 2019 Details Client ZARGES, […]
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After a successful redesign in 2014, ZARGES’ American website continued until early 2018. After nearly five years, the site needed freshening, both in design and functionality. One of the primary goals was to reduce the number of clicks users needed before successfully completing a purchase. As well, it was an opportunity to reorganize and include […]
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The Alameda Museum began as the Alameda Historical Society in 1948 and first opened their doors to the public in 1951. The original Historical Society logo was replaced in the early 80s with a stylized word mark that lasted for almost 40 years. However, due to the demands and constraints of modern usage, in 2017, […]
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ZARGES has many different product lines world wide. The American subsidiary started in 2008, initially offering only the line of aluminum cases for sale. In 2015, ZARGES USA began to promote and sell the medical product line, and, after some experimentation, decided that it needed its own website. In early 2016, I began with ZARGES’ […]
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One of the most enjoyable projects I worked on at the Futon Shop was broadcast advertising. We bought a lot of radio time in the Bay Area and LA markets to better compete in the bedding market. But, the spots we had been running were outdated and overused. As a result, I wrote two different […]
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