corporate style guide Examples

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PICMG [PCI Industrial Computer Manufacturers Group] is a consortium of companies who collaboratively develop open standards for high performance telecommunications and industrial computing applications. Although a leader in technology, their website had languished for many... Continue…

Navigenics Branding Redesign

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I was hired at Navigenics in 2011 to help transform their branding and positioning as a genetics company to better reflect their identity as part of a holistic health and wellness program. They had completed... Continue…

LookSmart Sub Brands

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LookSmart was undergoing rapid change while I was there, both in the focus of their business and in their design. Among my duties was to undertake the creation of a simple system of identifying the... Continue…