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SANBlaze logo

After redesigning their website in 2014, I proposed an update of the logo to the leadership of SANBlaze. Their long-standing logo had several issues that made using it a challenge. Through a detailed back-and-forth process, I worked with the company to identify the essential factors of the identity to retain, and what to change to help strengthen their position as a leader in the tech industry. I redrew the primary Z mark for better legibility at small sizes and for digital use, and changed the type to a neutral, digital-native typeface.
SANBlaze original logo review
Initial review
SANBlaze z choices
Z modifications
SANBlaze logo type choices
Type choices
SANBlaze logo final edits
Refinements
SANBlaze final logo specs
Final logo usage
Details
Client
SANBlaze, Inc.
Relationship
TISOAA client
Location
Littleton, MA
Services
Identity redesign
Filed under
ID / Branding
Tags
brandingcreative directionidentitylogosanblazetechnology

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