After completing a new set of branding and marketing standards for Navigenics, my next task was to revise their corporate collateral. Most important was the redesign of the brochure, to include all of the conditions and medication responses the DNA test was good for, and to enhance its use as a sales tool.

I also created a poster to hang in clinics, new one sheets and email newsletters, as well as new packaging for the saliva test. All of the pieces were to designed to emphasize the health and wellness benefits of their genetic tests, rather than the science of genetics, and to make the branding more consistent and recognizable to compete with 23andMe.

Related Work