I was hired at Navigenics in 2011 to help transform their branding and positioning as a genetics company to better reflect their identity as part of a holistic health and wellness program. They had completed their initial round of VC investment and were looking to refine their image. I worked with the Director and VP of Marketing to refresh all corporate materials from corporate communications to presentations to stationery to advertising to marketing materials, including creating style guides and brand usage manuals.