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Futon Shop catalogs

The first catalog that I designed for the Futon Shop was a 36 page, full color brochure, showing all of the different frames, fabrics and accessories. Many of these photos were taken at a photoshoot at the owner’s private home in Petaluma, CA, where I art directed a half-dozen models and dogs, a photographer and assistant, and the nervous owner. We were going for an every-man kind of look, rooms that anyone could look at and imagine themselves settled comfortably in the furniture.

For the following year, I changed things up and created a tool to help salespeople on the floor, and save money in printing costs. The brochure’s modular design allowed salespeople to provide customers with specific, targeted information, including finishes, dimensions and prices in an elegant, coordinated manner. It also provided a low-cost and easily renewed system for displaying the company’s product. Each card explains three or four products, while the folder discusses the mattresses, company mission and store locations.

The Futon Shop Catalog cover
2002 Catalog cover
The Futon Shop Catalog inside spread
inside spread
The Futon Shop Catalog inside spread
inside spread
The Futon Shop brochure
2003 Brochure
The Futon Shop brochure interior
Brochure interior
The Futon Shop brochure Inserts
Brochure inserts
The Futon Shop brochure Basics Insert
Brochure insert [design file]
Details
Employer
The Futon Shop
Location
San Francisco, CA
Services
Creative direction, art direction, design, print production, photography, writing
Filed under
Collateral
Tags
brochurecatalogconsumercreative directionfuton shoplogophotographyprint productionretailWriting

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