Think Secret.com

Think Secret was a notorious Macintosh and Apple rumors site that grew to be one of the best known and respected sources of information on the web. I twice redesigned the site: first I took a jumble of information that spanned more that 10 monitors of content, and condensed it into an easily-navigated two-screen page. To highlight the “confidential” nature of the content, I chose a manila folder theme.

For the second redesign, I mimicked the sleek industrial design of the then-new PowerMac G5. The site included the ability for the user to choose the background behind the content. Among the thanks I got was a subpoena from Apple demanding to know who Nick dePlume was, since mine was the only other name on the site as the design credit.

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