consumer Examples

PC Mag eBooks

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I was hired to design a group of four stand-alone eBooks about popular tech topics that were sold by Ziff-Davis Media. I given free reign to come up with something fun and engaging, so I... Continue…

Futon Shop catalogs

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The first catalog that I designed for the Futon Shop was a 36 page, full color brochure, showing all of the different frames, fabrics and accessories. Many of these photos were taken at a photoshoot... Continue…

Futon Shop advertising campaign

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Being the Creative Director of the Futon Shop allowed me the chance to try several different approaches to advertising campaigns. The chain of 18 furniture stores had an annual advertising budget of over $1 million... Continue…

The Futon

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While I was the Creative Director of the Futon Shop, I redesigned and oversaw the redevelopment of the company’s website from a static, jumbled mess that barely brought in $1k per month to a dynamic,... Continue…

Pacific Bell Direct Mail

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As the junior designer and production manager at HeadQuarters Advertising, a bilingual Spanish and English advertising agency in San Francisco, I got the chance to work on several interesting projects for Pacific Bell, which since... Continue…