Pacific Bell Direct Mail

As the junior designer and production manager at HeadQuarters Advertising, a bilingual Spanish and English advertising agency in San Francisco, I got the chance to work on several interesting projects for Pacific Bell, which since became SBC, and then at&t. I mostly worked on direct mail campaigns, which are shown below. La Estrella was a newsletter in Spanish for Spanish-speaking business customers with a print run of over 1 million copies. California Partners was a newsletter for Payphone customers, and was the first piece that PacBell ever did using recycled papers and inks. Socios y Exitos was a bilingual publication also targeted at business customers.

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