Navigenics Collateral

After updating the company’s web banners and branding, it was time to turn my attention to other corporate collateral. Most important was the redesign of the brochure, to include all of the conditions and medication responses the Navigenics test was good for, and to enhance its use as a sales tool. I also created a poster to hang in clinics, new one sheets, as well as new packaging. All of these were to designed to emphasize the health and wellness benefits of their genetic tests, rather than the science of genetics, and to make the branding more consistent and recognizable.