came to me looking to freshen up their image. They were about to launch new products and wanted an updated look to appeal to potential customers. I was asked to take a difficult to navigate homepage and bring it to life, and make it more usable.

I made the front page inviting and welcoming, not overwhelming. I cut way back on the amount of copy. What was most lacking from the previous design, and is now present, is a relationship between the user and the company, that makes people connect with the site and want to go further into the pages to find out more.